Effective date: July 20, 2026 · Last updated: October 1, 2026 (v1.1)
Peachy Plans is operated by BrandSpill Insights Inc. (“Peachy Plans,” “we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you use the Peachy Plans website, mobile web application, and related services collectively referred to as the “Service.”
This Policy applies to personal information processed through:
It does not govern third-party websites, airlines, accommodations, map providers, booking platforms, or social networks linked through the Service.
A. Account information
We may collect:
We do not store readable account passwords.
B. Trip information
We may collect information submitted by authorized trip members, including:
Trip information is visible to authorized members according to the Service’s permissions.
C. Contact and communication information
We may collect:
D. Payment information
Payments are processed by Stripe.
We may receive:
We do not directly store complete card numbers or card security codes.
E. Tasks and Day Notes
Tasks and Day Notes are shared trip information.
We may collect:
This information may be visible to authorized trip members.
F. Mood check-ins
Pulse may collect:
Individual responses are private and are not intended to be shown to trip members or Trip Leads.
Peachy Plans may use privacy-protected patterns to generate general Peachy Insights. Recipient-facing insights should not disclose:
G. Peachy Journal
Journal entries may contain personal feelings, frustrations, worries, thoughts, and suggestions.
Journal entries:
AI may privately suggest that a user create a Group Note. The user must approve the exact Group Note and publication time.
Only the approved note is shared. The original Journal entry remains private.
We may retain restricted ownership and security metadata to prevent abuse and allow author-controlled changes.
H. AI interactions
When you intentionally use an AI feature, we may process:
We seek to limit AI providers’ access to the minimum information necessary.
We will not use private Journal content or raw mood information to train general-purpose AI models unless we clearly disclose the practice and obtain any required consent.
I. Technical and usage information
We may automatically collect:
J. Support information
When you contact support, we may collect:
Support tools should not ordinarily expose private Journal text, raw mood responses, passwords, authentication tokens, or Group Note author identities.
We collect information:
We may use information to:
We will not use personal information for a materially different purpose without providing notice and obtaining consent where required.
Depending on your jurisdiction, we process information based on:
For Canadian users, we seek meaningful consent appropriate to the sensitivity of the information and the reasonable expectations of the individual.
We do not bundle optional marketing consent with required account creation.
You may withdraw consent where permitted. Withdrawal may prevent certain optional features from functioning.
A. Other trip members
Authorized members may receive access to:
They do not receive access to:
B. Service providers
We may disclose information to providers that perform services for us, including:
Providers may process information only for authorized purposes and subject to contractual, privacy, and security obligations.
C. Legal and safety reasons
We may disclose information when reasonably necessary to:
D. Business transactions
Information may be transferred as part of a merger, acquisition, financing, reorganization, or sale of assets, subject to applicable legal requirements and confidentiality protections.
E. At your direction
We may disclose information when you direct or authorize us to do so.
Essential emails
We may send emails necessary to operate or secure the Service, including:
Essential emails are not marketing messages and may continue while the applicable account or transaction remains active.
Optional trip emails
You may choose to receive:
You can manage these preferences globally or by trip.
Marketing emails
We send marketing emails only where permitted and based on applicable consent or another valid legal basis.
Marketing consent is optional.
Marketing emails will include:
Unsubscribing from marketing does not stop essential account, security, payment, or legal emails.
We retain limited suppression information to ensure that unsubscribed addresses remain unsubscribed.
Peachy Plans does not sell personal information for money.
We do not sell personal information or share personal information for cross-context behavioural advertising.
If our practices change, we will update this Policy and provide applicable notices and opt-out controls.
We may use necessary technologies for:
We may also use optional analytics technologies where permitted.
Where legally required, optional technologies will not operate until consent is provided.
Users may be offered controls to accept optional technologies, reject optional technologies, or manage preferences.
Peachy Plans and its service providers may process information in Canada, the United States, or other jurisdictions.
Information processed outside your province, state, or country may be subject to the laws of that jurisdiction and lawful access by courts, law enforcement, or public authorities.
We assess providers and use appropriate contractual and security protections where required.
We retain information only as long as reasonably necessary to:
Retention periods vary based on the type and sensitivity of information.
We maintain or intend to maintain retention rules for:
Users may delete individual Journal entries.
When an account is deleted:
We use safeguards appropriate to the sensitivity of the information, which may include:
No system is completely secure, and we cannot guarantee absolute security.
We maintain procedures to identify, investigate, contain, document, and remediate privacy and security incidents.
Where required, we will notify affected individuals and relevant regulators.
Depending on your jurisdiction and subject to legal exceptions, you may have the right to:
Canadian residents
Canadian residents may have rights under applicable federal or provincial privacy law, including rights to access, correct, and challenge our handling of personal information.
Quebec residents
Quebec residents may have additional rights under applicable Quebec privacy law, including rights relating to:
United States residents
Residents of certain US states may have additional rights under state privacy laws, including rights to access, correct, delete, obtain a copy, or opt out of certain processing.
To exercise a right, contact: team@peachyplans.co
We may verify your identity using only information reasonably necessary to process the request.
Authorized agents may submit requests where permitted, subject to verification of their authority.
Where California privacy law applies, the categories of information we may collect include:
We collect and use these categories for the purposes described in this Policy.
We do not use sensitive personal information to infer characteristics for unrelated advertising purposes.
Peachy Plans uses AI to assist with writing, suggestions, moderation, and Peachy Insights.
AI does not make decisions that produce legal or similarly significant effects concerning employment, credit, housing, insurance, education, or healthcare.
AI-assisted Group Notes are not automatically published. The author must approve the exact message.
Peachy Plans is intended only for people who are at least 18 years old.
We do not knowingly permit users under 18 to maintain accounts.
Peachy Plans is not directed to children under 13 and does not knowingly collect personal information from them.
If we learn that an ineligible minor created an account, we may suspend the account and delete the associated information, subject to legal obligations.
Trips may contain links to third-party maps, airlines, hotels, transportation providers, social platforms, restaurants, and booking services.
We do not control their privacy or security practices. Review their policies before providing information.
We may update this Policy to reflect changes in our Service, vendors, legal obligations, or privacy practices.
For material changes, we will provide appropriate notice and obtain renewed consent where required.
Questions, privacy requests, or complaints may be sent to: team@peachyplans.co
Canadian residents may also contact the Office of the Privacy Commissioner of Canada or the applicable provincial regulator.
Quebec residents may contact the Commission d’accès à l’information du Québec.
US residents may contact their applicable state regulator or attorney general.